Internet video marketing




Internet Video Marketing Programs

Even though some projects may contain similar components, each Internet video marketing program requires it's own special treatment. Each project we consider requires thoughtful analysis and a quotation that is developed based on a line item budget. All projects begin with a "New Project Survey". Please fill out the "New Project Survey" form and we will develop a specific Internet video marketing program that will work for your company.


New Project Survey
GENERAL INFO.
What is your company URL? (ex: www.yourcompany.com)
Name of the primary contact:
Email address
Telephone Number
Who currently maintains your website?
(provide web developer contact
and web hosting info.)

PROJECT INFO.  
Please provide the three most important
messages you wish your video to convey.
When is the expected launch
date of the project?
Do you have a specific location for
shooting the video? Please describe.

VIDEO IMPLEMENTATION  
Is the video planned to be
posted on your current website?
Is the video planned to be distributed
to various Internet sharing sites such as
YouTube, Google Video, Revver, etc..?
Do you have any existing video
that would apply to this project?
If so what format is the current video?

MARKETING INFO.  
How do most people find
out about your website?
What are the most important Internet
search terms for your website?
List 4-6 keyword phrases.
How many people access your website on a daily, weekly, monthly basis? How do you measure usage? Do you have a stats report
from your hosting company?
Do you feel your website promotes a favorable
user experience? Why or Why not?

VIDEO FEATURES  
Do you want full screen capability for your video? (capability for viewers to play your website video in full screen mode)
Do you want the video playback
controls to be custom colored to match
the color scheme of your website?
(standard colors are grey and black controls)
Would you like the video controls to show an elapsed time countdown while playing?
Do you want a watermark logo to be shown in the top right corner of the video?
What size do you feel the video should be? (give dimensions in inches or pixels)
Do you want to have a music
bed/underscore in the video?

VIDEO PRODUCTION  
Do you have an available
location to shoot the video?
Do you have access to the people
who will be participating on camera?
Will the on camera people be
willing to sign release forms?
If you are providing any pre-shot
video, do you have signed release forms
from the people who are on camera?


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